Second, it’s about reaching a massive scale of operations, serving thousands of customers or millions of users.Īs a result, blitzscaling is the process of quickly scaling a company to a massive size and customer base while ensuring its sustainability of operations during exponential growth.
First, it’s about developing a company while keeping all parts in proportional sizes. ‘Blitz’ is the German word for ‘lightning’ and hints at the speed of the expansion. That’s why Hoffman coined the term ‘blitzscaling’ to describe what it takes to survive this growth and mature successfully. As a result, these dogs often have problems with their bone structure and need extremely good food to be able to survive the transformation.įor companies, similar side effects can occur when reaching one, ten, one hundred million users within just a few months. Imagine your newborn baby growing to that size that fast. In its first year, the dog grows to about 75 cms in height and up to 70 kg in weight. It’s one of the largest breeds and looks like a lion. But achieving it is neither simple nor always healthy.Ī friend of mine has a Leonberger dog. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Blitzscaling is not just about growing fast, it’s about doing so while staying sustainable.Įxponential growth is what every startup dreams about. Want to start a company that’ll change the world? In today’s environment, blitzscaling is the solution you need! Let’s see how it works. Two big obstacles to achieving blitzscaling are product-market fit and operational scalability.
Businesses who quickly want to reach massive scale must maximize four different growth factors.The definition of blitzscaling includes growing rapidly, but also requires your company to stay sustainable at all times.Here are 3 lessons about what blitzscaling is and how you can improve your chances of pulling it off: In Blitzscaling, a book he co-wrote with Chris Yeh and that is based on a class he taught at Stanford, he explains how founders can set up their businesses to quickly capture large market shares, leave the competition in the dust, and reap huge profit margins as a result. Having been part of some of history’s most impressive growth and success stories in business, he now wants to share everything he’s learned about scaling a company and doing it fast. It’s exactly this kind of growth that fascinates Reid Hoffman, the billionaire co-founder of LinkedIn, angel investor, and former COO of PayPal. Imagine having 20 customers on the 1st of November, and 320 on the 30th. After one month of such growth, your customer base would have increased by a factor of 16.
That means for a while, every week, PayPal doubled its user baser. Listen to the audio of this summary with a free reading.fm account:Īt its peak, PayPal was growing 10% per day.
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